Media Imperialism, Propaganda and Politics: Its’ Impacts in Third World Countries

Abstract

The global media landscape is a multifaceted arena where Western media exerts significant influence, particularly impacting developing nations. This research investigates the intricate dynamics of this influence, examining the interplay between power, politics, propaganda, and decision-making processes. Through a comprehensive analysis of secondary sources, the study uncovers deliberate policies aimed at exporting Western media models and values to Third World markets. It also elucidates the multifaceted nature of propaganda, wielded by both state and non-state actors to manipulate information and shape public opinion. Furthermore, the research highlights the imbalance in global news coverage, with developing nations disproportionately affected by selective reporting and distortion of events. The findings underscore the pervasive influence of Western media imperialism and its consequential impact on public perception and political agendas in developing countries. Moving forward, the study advocates for promoting media pluralism, enhancing media literacy, and fostering critical engagement with information sources to mitigate the adverse effects of Western media imperialism and propaganda. By fostering a more nuanced understanding of media dynamics, policymakers, media practitioners, and civil society can work towards advancing democratic values and fostering equitable global discourse.